Video is no longer a marketing extra. In 2025, it’s the main character. With India’s digital population crossing 1 billion and platforms like Instagram Reels, YouTube Shorts, and OTT booming, brands that aren’t leveraging video are already behind.
Why Video is Dominating in 2025
- Attention spans are shrinking: Short-form videos grab and retain attention better than any other format.
- Algorithms love video: Instagram, LinkedIn, and Facebook prioritize video content, leading to higher reach.
- Higher retention and conversion: Explainer videos boost product understanding by 74%, leading to more conversions.
What Kind of Videos Work in India
- 15-30 sec reels: Perfect for quick brand drops and product demos.
- Explainer videos: For startups and SaaS businesses.
- Founder videos: Build trust by showing the real people behind the brand.
- Testimonial videos: Authentic stories = instant credibility.
DIY vs Pro Video Production
- DIY is good for consistency, vlogs, and reels.
- Pro production shines in ads, explainers, YouTube content, and brand films.
Our Workflow at Digital Mechanics
- Ideation & Scriptwriting
- Pre-Production Planning
- Shoot (Studio or On-site)
- Editing, Color Grading & Sound Design
- Delivery + Reels cutdowns
What It Costs vs What It Returns
Great video content isn’t an expense; it’s a brand asset.
- Avg. ROI on our client videos = 3x-10x
- Better brand recall = Long-term growth
