Short answer: Yes. But not like they used to.
In a world of viral tweets and trending reels, press releases have evolved. They’re now part of a broader visibility play.
When to Send a Press Release
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New product/service launch
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Fundraising or acquisition
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Founder interviews or features
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Big collaborations or campaigns
What Makes a Modern PR Effective
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Punchy headline (no jargon)
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A story that ties into current industry trends
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Real numbers, visuals, and a strong CTA
Free vs Paid Distribution in India
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Free: PRlog, Medium, LinkedIn Articles
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Paid: YourStory, ANI, BusinessWorld, etc.
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Bonus: Influencer/creator shoutouts add credibility
What We Offer
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Press release writing (brand-aligned)
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Strategic media list targeting
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Paid + organic placement
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Post-release tracking
